Miracle Seltzer x 7eleven - Hotdog Water
2024
Branding, Marketing, Partner Management, Creative Direction, Product
Director/Photographer: Jason S. Wright
Creative Director: Jason S. Wright, B. Thom Stevenson, Miles Tomlinson
Collaborated with 7eleven on an April Fools initiative creating co-branded Hot Dog Sparkling Water. With a campaign and product spun up in two weeks time, we seeded to influencers, key publications, and developed our own content - essentially breaking the internet. With 5 billion + impressions and over 1000 earned media hits, this became one of the largest marketing moments in 7eleven history.