Comrad Socks - Casual Campaign
2022
Marketing, Branding, Creative Direction, Strategy
Photographer - Tauni Western
Art Direction - Alexi Curelop
Change your socks, change your life. Starting as a compression sock brand, we weren’t sure if we ever wanted to make casual socks. We made a pact if we could create something that was truly different, we’d put it into market. After hundreds of protypes, we found a sock that really was BETTER. So we put it on our site, sold it to some retailers, and the rest is history.