Big Sipz - Brand Launch
2024
Leadership, Branding, Marketing, Partner Management, Creative Direction, Product
Designer: Eric Pino
Agency: Zero Studios
Studying consumer trends, we found a massive gap between where brands are going and what the 21 - 30 year old demo wants. We made a bet on single serve items with delectable flavors and a high abv punch. Fast foward a year, and Big Sipz is in nearly 200 distros and can be found in almost every key chain across the country.